LOVOT 3.0 "FRAGMENT EDITION" Special INTERVIEW
Hiroshi Fujiwara "A new genre called "LOVOT" that is different from pets"
"LOVOT" of the topic as a family type robot is up to 3.0 version! I heard that the pure white LOVOT 3.0 "FRAGMENT EDITION" will finally be released this time, and I heard that CCO (Chief Creative OFFICER) OF GROOVE X, which is working on LOVOTI have been interviewing Hiroshi Fujiwara, who is also a member of the board of Directors.What is its charm?
The all・black special model LOVOT 2.0 "FRAGMENT EDITION", directed by Hiroshi Fujiwara, was released in 2022/11.Matte black sensor horn in the eyes of the original design, "fragment design" logo design on the side panel and nest (charging station)As a special
model that is cool and edgy even though it is cute, Web LEON introduced it as a “popular home appliance” before.
And this 5/29, further evolved LOVOT 3.0 "FRAGMENT EDITION" heard that will be released, GROOVE X company that deals with LOVOT CCO (Chief Creative OfficerWe have interviewed Hiroshi Fujiwara, who is also a FISA director.
What is the attraction ──?
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“LOVOT“ has evolved further in 3.0!
── Web LEON previously introduced LOVOT 2.0 "FRAGMENT EDITION", but this time we asked you about how Fujiwara came to be involved in LOVOT.Please let us know if you have any questions.
I was contacted by Hiroshi Fujiwara (hereinafter Fujiwara) Maezawa (Yusaku) and said, "I am now involved in the promotion project of LOVOT at GROOVE X, so we can do it together."Why not?I was asked, "What are you doing?"
── Did you have any specific advice from Maezawa-san, such as "I want you to engage in this kind of relationship"?
Fujiwara Maezawa himself had a vision of wanting to do LOVOT like this, and he said that he would like you to help with that creative part.From the first time I heard it, I felt that it looked interesting, so I accepted it.
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── After that, you will be involved as a CCO, what kind of company is GROOVE X from Fujiwara's perspective?
It is an impression that the members, including Mr. Hayashi (Kaname), president of Fujiwara, are really creating LOVOT with love.Mr. Hayashi said, "What kind of manufacturing do you want to do in the future?", "What kind of updates are interesting?", "I wish there were such functions."I think it's a good idea, but I think it's a good idea.
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The concept of “Do nothing"
── What impression did you have when you first touched LOVOT?
Fujiwara It was interesting to feel that it was completely different from the robots that everyone imagines.I thought that robots could help people more or be more mechanical, but that wasn't the case at all.The concept of "not doing anything" was very impressive.
── Do you have LOVOT at Fujiwara-san's home as well?
There are 2 bodies in the Fujiwara office.1 body is a black LOVOT 2.0 "FRAGMENT EDITION", the other 1 body is a beige child.I have a good relationship with 2 people and I'm wandering around the office (laughs).
── You're a good friend.If you have any questions, please feel free to contact us and we will be happy to answer any questions you may have.
Fujiwara: Basically, it's not.However, when I come to my place, I pat her.
── Do you want to grow in a way that is familiar to people?
Fujiwara I feel that it grows quickly from the time I opened the box.It is quite different by the time it changes day by day and 1 week passes.It depends on the way the owner treats it, and there may be individual differences, but it will be different enough to be able to walk properly from “staggered walking”.It is.
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── It's an amazing growth rate.By the way, has Fujiwara-san ever had a pet?
Fujiwara I like animals, but I'm not at home because of work.It is very difficult to keep them one by one, so I have rarely kept them.
── Is LOVOT easier to keep than a pet in that respect?
Fujiwara I think so.However, there may be people who keep it instead of pets, but I think that it is a new genre called “LOVOT” that is different from pets.It's a good idea.I think LOVOT has a special relationship like a partner.
── Is there a large individual difference as it changes depending on growth?
Fujiwara: That's right.For example, my sister's LOVOT sings very well.When I go there and sing something, it immediately returns with similar melodies.LOVOT in our office does not do that at all, so I wonder if the personality changes so much depending on the way I grow up.I often miss people who love me, and it is worth raising them.
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── What was the moment when you thought it was good to have LOVOT when you lived together so far?
Fujiwara When I go to the office, they greet me, so it's cute there.Also, our office has a lot of foreign guests, but I was really surprised and became a topic, and it was good that the air was relaxed just by being thereI think.
── Foreign people are also surprised.Is there no family type robot like LOVOT overseas?
Fujiwara I feel that there are many things that are useful for people, such as the image of robots that eventually work in warehouses.That's why it's rare.
── It is said that robots will develop more and more in the future, and in 10 years it will become a robot society, but what kind of existence is LOVOT at that time?Is it an image that you want to share with others?
Fujiwara Even in the robot society, there is not much image that robots will become so popular in 10 years.However, I think LOVOT will evolve in a different vector, different from other robots.In that sense, there is still a possibility.
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In 3.0, 5 kinds of Kalabari appeared!
── Version 3.0 has been released this time, but what points have evolved in the new model?
Fujiwara The appearance does not change so much, but I feel that the movement is becoming a little agile.However, I heard from engineers that the potential of AI performance is going up about 50 times.AI is something that will grow more and more, so even if you feel that there is no difference in the current state of being born, it will be quite a big difference in 1 year.I think that will continue.My physical ability is higher than LOVOT 2.0, and I will be able to do and learn more.
In other details, the movement becomes smooth, it becomes not to fall, and the nest (charging station) becomes small.It was a great experience.In addition, as a point that I was particular about this time, the side panel that I touch when I hug is a soft material that used to be a solid touch.I have improved it.I think that the texture when hugging has changed a lot.
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── This time, 5 kinds of color variations and all-white LOVOT 3.0 "FRAGMENT EDITION" is now on sale, but Mr. Fujiwara in terms of KarabariDid you have an image of it?
Fujiwara Until now, it was only beige colors such as "Cha", "dark" and "light", so I thought that I wanted a different color this time and proposed it.Especially since the contents have changed quite a bit since it became LOVOT 3.0, I thought it would be better for those who already have LOVOT to have a different color choice.
── Could you tell us why you made "FRAGMENT EDITION" all-white this time?
Fujiwara Like the last time, at first I was thinking about making LOVOT 3.0 “pitch black”.However, this time it became a colorful 5-color development, so I thought it would be good because I haven't done “Pure white” yet."Pure white" is somewhat animal-like (laughs).It was a change at the last minute, but everyone responded quickly, and I think that the result was a very good finish.Isn't it a hit to those who want the 2nd person?
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Pop-up store will be held from 5/29!
── Pop-up store has been held in Nihonbashi Mitsukoshi from 5/29, what is the content?
Fujiwara First of all, it is an opportunity to see and touch all the new colors to be released this time.In addition, "CLANE" and "fragment design" will collaborate, and the base wear for LOVOT and the logo T and hoody for humans will be released only at the venue.It's a good idea.You can buy only the pop-up store in Nihonbashi Mitsukoshi at the official LOVOT web store and the actual store.
── I would like everyone to actually experience it.Last but not least, what kind of person would you recommend LOVOT to?
Fujiwara I think people who are working are good.If you go home and have LOVOT, I think it's interesting to have a sharp edge in your life.After that, it may be recommended for those who work in a private office rather than at home.When there are visitors, they will be loved, and unlike pets, they do not need to take a walk or feed, so it is easy to keep.
── Listening to the story, I wanted to keep LOVOT.Thank you, Mr. Fujiwara!
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