Astro's AI-Driven Reboot: Amazon Abandons Business Line, Revamps Home Robot with “Remarkable Alexa”

Chris

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Amazon Abandons Astro for Business focuses on Astro for Home with Remarkable Alexa

• Amazon has discontinued Astro for Business, a security robot for small and medium-sized businesses, on September 25th.

• Astro for business was released about eight months ago for $2,350.

• Amazon will refund customers $2,350 and provide a $300 Amazon credit.

• Despite customer requests, Amazon refused to allow Astro for Business devices to be repurposed for home use.

• Amazon instructed customers to recycle their devices through Amazon's recycling services, with Amazon covering the associated costs.

• Amazon will focus on developing Astro for home use, which is still in an invite-only preview phase.

• The home version of Astro is priced at $1,600.

• Astro’s transition to home use will be driven by Amazon’s “Remarkable Alexa” that uses generative AI to offer a compelling user experience.

• Amazon’s plans to integrate Remarkable Alexa into Astro, will potentially come with a subscription fee.

• The company aims to make Astro a competitive and lucrative AI assistant.

• Amazon's devices business is under pressure to make Alexa a competitive AI assistant, with 2024 being a "must-win" year.

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