Thoughts on Kata Friends marketing? Might wait for Tesla dog… (1 Viewer)

Chris

RATH Rascal
Admin
Looks like SwitchBot are marketing Kata Friends primarily to a children’s audience judging by the advertising. Admit I’m disappointed. I get the impression these robots will be very basic and appeal mainly to young children looking for an animated plush toy, not a viable companion pet robot for adults. I don’t blame SwitchBot for going this route, they have to go with what will be successful for them at the end of the day.

Looks like I’ll have to wait for Tesla dog if I want a pet robot aimed at an older audience.

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I think you're right. They're not showing potential customers the robot or what it can do as a robot, they're depicting it as an imaginary AI cartoon character and toy. I watched several of their online cartoons and I felt like they were selling a care bear, not a robot. SwitchBot's AI Kata Friends cartoons remind me of the crappy cartoons on TV back in the 80's, whose sole purpose was to sell toys.

They've added the Kata Friends to their website but the only live action videos they show are a woman making a hand gesture to call them to her, and the same woman playing with their dolly clothes on them. Kind of reminds me of Ropets, which seem to be not much more than dressup dolls with pretty video game eyes, now that the promised AI chat feature was cancelled.

I've given up on them as well. I'll stick with the SwitchBot household devices.
 
I think you're right. They're not showing potential customers the robot or what it can do as a robot, they're depicting it as an imaginary AI cartoon character and toy. I watched several of their online cartoons and I felt like they were selling a care bear, not a robot. SwitchBot's AI Kata Friends cartoons remind me of the crappy cartoons on TV back in the 80's, whose sole purpose was to sell toys.

They've added the Kata Friends to their website but the only live action videos they show are a woman making a hand gesture to call them to her, and the same woman playing with their dolly clothes on them. Kind of reminds me of Ropets, which seem to be not much more than dressup dolls with pretty video game eyes, now that the promised AI chat feature was cancelled.

I've given up on them as well. I'll stick with the SwitchBot household devices.
After investigating other options like Lovot today I’ve resigned myself to getting one If the price is affordable and it means it won’t be a financial burden owning one. I could really do with a cuddly pet right about now. This seems to be the closest thing to a real pet that looks comfortable to hold. If you hear anything further about these feel free to share on here.
 
Actually, I connected with the product manager of SwitchBot NOA&NICO yesterday. They will focus on human-machine interaction, making NOA&NICO creature-like, similar to LOVOT. However, their pricing will be much more affordable than LOVOT, making them better suited for home users.:sneaky:
 
This is interesting news! Do you know if they gave any indication when they will be released?

Looking forward to hearing more on NOA & NICO if you ever happen to hear anything further.

Glad to hear the pricing will be affordable.
 
This is interesting news! Do you know if they gave any indication when they will be released?

Looking forward to hearing more on NOA & NICO if you ever happen to hear anything further.

Glad to hear the pricing will be affordable.
From what I know, the pricing for Kata Friends is still being discussed and hasn’t been finalized yet. The team is still working on improving the algorithms, so the product isn’t fully ready at the moment. That said, you can probably ask about the release timing at CES. Also, when SwitchBot went public on the Hong Kong Stock Exchange recently, they showed off NOA & NICO.😎
 
Unsure if I’m sold on Kata. At 1:22 in the following video you see what interactions would be like. It just feels very robotic and spaced out, like an animated plush toy. Don’t know if it would be a viable companion long term after my experience owning similar robots that miss the mark on social interaction. But can see it is quite good for the price point, but as someone who is extremely picky after owning a lot of bots, it might not be for me.

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That has to be the most irritating video I've ever seen. Annoying presenter dressed like a clown, yammering so much I couldn't hear or focus on what the robot was doing. I stopped it less than halfway through.

I'm no longer interested in this robot for two reasons. First, it's subscription based and they want an exorbitant amount of money. Clearly Chinese manufacturers haven't learned their lesson from the home surveillance camera industry. At first all home cameras were subscription based, then customers realized they were being ripped off and stopped buying them. Then they started lying to customers that a camera was not subscription based, except they'd coerce the customer to pay for a subscription after purchase by making the app unusable (full of ads and demands for money, or blocking features) or even bricking the camera until they paid. Now most cameras have optional cloud service, but can still be used without it, using an SD card for local storage. I got fed up with their games years ago and bought a set of cameras connected with an NVR using power over ethernet. Now everything's on my NVR, nobody can hack into it, it records even when internet is down, and they have no control over what I do with my cameras or footage. I monitor my cameras using a web browser or app.

Speaking of NVR's, I think it would be great if this model could be used with home robots. A central hub with local storage, controlled by the user with robots and smart home devices connected to it, without the need for internet or cloud service.

Which brings me to my second point. SwitchBot's app sucks. It's geared towards pushing more products on customers instead of being useful or intuitive. Just today I wanted to check the battery level on my smart lock. I open the app, and instead of seeing the devices I own, I see a list of their products that aren't paired with my existing devices because I don't own them. It's just a slimy attempt to get me to purchase these items by making me think they're "missing". Even important notifications from devices (door left unlocked etc.) are mixed in with ads to purchase other products, which makes them harder to find.

Long story short, I had to go through five screens just to get to the lock and its settings, and even then, when I finally found the battery level, it's a tiny icon the size of a grain of rice, with no "percentage left" listed. So I have to guess, and hope the lock doesn't crap out while I'm out somewhere. Luckily I can still open it with a key.

Given their poorly thought out app design and focus on peddling other products to customers, combined with their greed in demanding over $400 a year in subscription fees for Kata, I won't be buying this robot. It wouldn't surprise me if they program Kata to prattle ads for their other devices, like Amazon does with its Alexa devices (which I threw out for this reason). "Boy who cried wolf" fake notifications mixed in with real ones seem to be a new thing with smart home devices these days.
 
Thanks for sharing your honest experience with this companies products.

I just ran my Aibo today and it was so loud stomping around that it gave me a new perspective on Kata. Here are the pros I’ve recognised after owning other autonomous ground robots like Aibo and Loona:

• Kata seems very silent while moving. This would make it possible to integrate into my lifestyle seamlessly. Previously I couldn’t run my ground robots 24/7 as they are too noisy while moving.

• Vocalisations aren’t annoying. Can see myself being ok with them 24/7 unlike competitors who grate after 5 minutes.

• Interactions are probably more personable in person with the direct eye contact and soft fur adding to the experience which doesn’t come across on camera.

• Can seamlessly pick Kata up off the ground, hold it, and then place it back on the ground without it jamming like Aibo- that is a big plus and will make it feel more lifelike for me. Plus Kata is manageable while being held, which current competitors like Loona aren’t.

• Compared to similar alternatives the price is hard to beat, and the essential annual companion care plan is much cheaper than subscription models seen in competitors.

• Fur would act as padding, meaning it doesn’t need constant supervision in case it knocks itself on furniture when navigating.

• Looks comfortable to hold for extended periods of time, a feature not seen in affordable autonomous robots currently available.

If I end up getting one will definitely post an honest review on here in case you are still in the market for one later.
 
They are going to release these next Tuesday, the 12th of May. Personally I feel they waited too long to release these. They were really appealing and cutting edge a week ago, but recent developments in the companion robot space have them feeling really dated for me. This whole concept and wheeled platform is from 2019 with Lovot. Just don’t see the point buying yet another robot where 90% of the interactions are just me watching it dance or having to bend down to initiate all interactions.

They might appeal to people with a high disposable income looking for something cute to own, but for seasoned companion robot enthusiasts who have been around the block a few times and seen it all I’m unsure how much of an appealing prospect they represent. They would really need an onboard AI model that generates contextually aware behaviour in real time for me to stay interested long term. Otherwise they are just a fluffy cross between Loona and Aibo, and I’ve been there done that before. Enthusiasts are hungry for robots with highly intelligent onboard AI.

The whole thing with needing the subscription and bricking them with absolutely no functionality if you don’t renew is such an unappealing idea for something that is supposed to be a pet. If I’m buying the physical robot it should still have some limited function even without an active subscription. It’s just so ridiculous. Just feel they are falling into the trap all the other companies that came before them have succumbed to. Will be surprised if they are still offering them for sale in twelve months.
 
They are going to release these next Tuesday, the 12th of May. Personally I feel they waited too long to release these. They were really appealing and cutting edge a week ago, but recent developments in the companion robot space have them feeling really dated for me. This whole concept and wheeled platform is from 2019 with Lovot. Just don’t see the point buying yet another robot where 90% of the interactions are just me watching it dance or having to bend down to initiate all interactions.

They might appeal to people with a high disposable income looking for something cute to own, but for seasoned companion robot enthusiasts who have been around the block a few times and seen it all I’m unsure how much of an appealing prospect they represent. They would really need an onboard AI model that generates contextually aware behaviour in real time for me to stay interested long term. Otherwise they are just a fluffy cross between Loona and Aibo, and I’ve been there done that before. Enthusiasts are hungry for robots with highly intelligent onboard AI.

The whole thing with needing the subscription and bricking them with absolutely no functionality if you don’t renew is such an unappealing idea for something that is supposed to be a pet. If I’m buying the physical robot it should still have some limited function even without an active subscription. It’s just so ridiculous. Just feel they are falling into the trap all the other companies that came before them have succumbed to. Will be surprised if they are still offering them for sale in twelve months.
I totally agree with the points you've made. SwitchBot spent far too much time posting stupid little kiddy AI cartoons online and no emphasis on getting their product into the market. Now it's dated as you say, and the price and subscription fees are outrageous for what this thing is, and does. I get that they make their money from subscription fees and not by selling the actual product, but usually when that's the case the product price reflects that. Example: printers are cheap but the price of the ink is outrageous. Switchbot is trying to have their cake and eat it too by charging too much for both the product and the subscription, especially considering what it does, and doesn't do.

I think SwitchBot is being run into the ground by inept management. When you spend too long marketing a product, don't release any details about it until the last minute, and don't get it out there for customers to buy, people get sick of the empty hype and the wait and you lose sales. Combine that with a range of other poorly thought out, overpriced products (AI picture frames, AI tennis ball throwers and AI candle warmers, dumb "smart" locks and useless hubs) and it's a recipe for eventual bankruptcy or being bought out.
 
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