Onashi Gitsune
RATH Regular
I'm posting this because I'm tired of watching this scam going on, and I think people who are spending hundreds or thousands of dollars on robots should be made aware of it. It's becoming more and more prevalent in the robot industry, and in my opinion it needs to stop - but it won't, because it works so well.
It works like this:
- robot company is getting ready to release a new product
- they advertise on social media and elsewhere that they're looking for "beta testers"
- prospective customers are led to believe that if they provide the company with their personal information to sign up, they have a fair chance to receive a "free" robot to "test", long before it goes on sale to the public
- the "testers" are asked to post on social media and tell customers how the robot works, what it does etc. - "ordinary customers" posting "honest" reviews
- even if you're not selected by the company to receive a free robot, at least you'll get a chance to make an informed decision as to whether this product works and is what you're looking for.
But here's where the scam comes in.
First of all, it's not a "beta test". For safety and liability purposes, companies don't ship their product to customers without thoroughly testing it first. A real beta tester's job is to find any flaws or room for improvement so they can be fixed before a product is marketed - NOT to promote or sell a product. What if they ship out an untested robot and the battery explodes in someone's face? At the very least, if it's not tested and doesn't work, an honest "beta tester" would publicize that on social media, which is the opposite of what they want. The "beta test" product given to "testers" is actually the final product which will be sold to the public.
Secondly, they choose professional marketers and social media influencers who are compensated with free merchandise (paid shills). They may choose a few members of the public just so customers won't realize what they're up to, but even those are chosen based on their social media presence. There are a number of people on social media who get every new robot that comes out on the market, for free, long before it's available to the public. And it's not just robots, many products are marketed this way. These people are known influencers in the industry, and every one of them is pre-selected before the company even advertises to the public looking for "beta testers". They are being paid to promote and post good reviews on social media, to convince unsuspecting customers to buy the product. Some of these people actually make their entire living being compensated to promote products on their social media feeds.
Why is this a problem? What's wrong with making a career out of being compensated to promote products on social media?
Nothing, if you're honest about it and the customer knows that you were compensated for your post and that you do this for a living, and so your review could be biased. But there's no honesty in this beta tester scam. If there were, these companies would state that they're looking for people with a large social media presence to promote their products, not "beta test" them. And they would identify these promotions as such, instead of pretending they're honest reviews.
Amazon provides free products to people in exchange for reviews - BUT they flag those reviews so the customer knows the reviewer received the item for free as compensation for leaving the review. That's the problem with the beta test scam. Customers are fooled into thinking that these "beta testers" who rave about their new robot are just ordinary, honest folks like them, when that's false. And these days, people rely heavily on customer reviews to make purchasing decisions, especially for expensive merchandise.
I've seen these professional "beta testers" raving about robots that turned out to be junk. I've seen them rave about how emotionally attached they are to a new pet robot for weeks, then suddenly toss it over their shoulder when the next freebie came along. I've seen them proudly displaying their vast collection of pricey robots without telling people they didn't pay for a single one, or that they only actually use the one they got last week. And these pros won't tell you if their free robot is slow to respond, or konks out, or it took them 2 days to hook it up to their wifi.
The first time I bought a robot, I got burned by this scam. I fell in love with a robot cat that was advertised as being like a real cat, walking around the house and acting like a cat. It cost $2000 which was a lot of money for me. I spent weeks researching it and going on YouTube watching rave video reviews about it. When I finally bought it, it did nothing but reboot itself over and over, and walk into walls. The manufacturer (Elephant Robotics, they deserve to be shamed) ghosted me. I didn't find out until months later that NOBODY got a working model of this robot - except for the professional YouTube influencers who were sent working models for free.
Now I see a "beta tester" for Pophie posting on Facebook begging for money - but then I saw her post today about her free ($1000) Kata that she just received! Another dishonest pro. Sorry but that really burned me. That's just another example of the dishonesty that goes on in this business.
My advice to anyone considering buying any robot, is to be careful when looking at social media posts and reviews, especially if the robot isn't out on the market yet. Chances are, it's a paid influencer who gets their robots for free in exchange for promoting them. They're paid NOT to tell you if there's a problem with it. Every product has its good and bad points. Be suspicious when someone's only willing to rave about the good.
It's a good idea to wait until a robot has been on the market for a while, so that real customers have a chance to test it and provide honest reviews - both good and bad. And if you notice a company that relies on the "beta tester" scam to market its products, consider their lack of integrity before giving them your money.
It works like this:
- robot company is getting ready to release a new product
- they advertise on social media and elsewhere that they're looking for "beta testers"
- prospective customers are led to believe that if they provide the company with their personal information to sign up, they have a fair chance to receive a "free" robot to "test", long before it goes on sale to the public
- the "testers" are asked to post on social media and tell customers how the robot works, what it does etc. - "ordinary customers" posting "honest" reviews
- even if you're not selected by the company to receive a free robot, at least you'll get a chance to make an informed decision as to whether this product works and is what you're looking for.
But here's where the scam comes in.
First of all, it's not a "beta test". For safety and liability purposes, companies don't ship their product to customers without thoroughly testing it first. A real beta tester's job is to find any flaws or room for improvement so they can be fixed before a product is marketed - NOT to promote or sell a product. What if they ship out an untested robot and the battery explodes in someone's face? At the very least, if it's not tested and doesn't work, an honest "beta tester" would publicize that on social media, which is the opposite of what they want. The "beta test" product given to "testers" is actually the final product which will be sold to the public.
Secondly, they choose professional marketers and social media influencers who are compensated with free merchandise (paid shills). They may choose a few members of the public just so customers won't realize what they're up to, but even those are chosen based on their social media presence. There are a number of people on social media who get every new robot that comes out on the market, for free, long before it's available to the public. And it's not just robots, many products are marketed this way. These people are known influencers in the industry, and every one of them is pre-selected before the company even advertises to the public looking for "beta testers". They are being paid to promote and post good reviews on social media, to convince unsuspecting customers to buy the product. Some of these people actually make their entire living being compensated to promote products on their social media feeds.
Why is this a problem? What's wrong with making a career out of being compensated to promote products on social media?
Nothing, if you're honest about it and the customer knows that you were compensated for your post and that you do this for a living, and so your review could be biased. But there's no honesty in this beta tester scam. If there were, these companies would state that they're looking for people with a large social media presence to promote their products, not "beta test" them. And they would identify these promotions as such, instead of pretending they're honest reviews.
Amazon provides free products to people in exchange for reviews - BUT they flag those reviews so the customer knows the reviewer received the item for free as compensation for leaving the review. That's the problem with the beta test scam. Customers are fooled into thinking that these "beta testers" who rave about their new robot are just ordinary, honest folks like them, when that's false. And these days, people rely heavily on customer reviews to make purchasing decisions, especially for expensive merchandise.
I've seen these professional "beta testers" raving about robots that turned out to be junk. I've seen them rave about how emotionally attached they are to a new pet robot for weeks, then suddenly toss it over their shoulder when the next freebie came along. I've seen them proudly displaying their vast collection of pricey robots without telling people they didn't pay for a single one, or that they only actually use the one they got last week. And these pros won't tell you if their free robot is slow to respond, or konks out, or it took them 2 days to hook it up to their wifi.
The first time I bought a robot, I got burned by this scam. I fell in love with a robot cat that was advertised as being like a real cat, walking around the house and acting like a cat. It cost $2000 which was a lot of money for me. I spent weeks researching it and going on YouTube watching rave video reviews about it. When I finally bought it, it did nothing but reboot itself over and over, and walk into walls. The manufacturer (Elephant Robotics, they deserve to be shamed) ghosted me. I didn't find out until months later that NOBODY got a working model of this robot - except for the professional YouTube influencers who were sent working models for free.
Now I see a "beta tester" for Pophie posting on Facebook begging for money - but then I saw her post today about her free ($1000) Kata that she just received! Another dishonest pro. Sorry but that really burned me. That's just another example of the dishonesty that goes on in this business.
My advice to anyone considering buying any robot, is to be careful when looking at social media posts and reviews, especially if the robot isn't out on the market yet. Chances are, it's a paid influencer who gets their robots for free in exchange for promoting them. They're paid NOT to tell you if there's a problem with it. Every product has its good and bad points. Be suspicious when someone's only willing to rave about the good.
It's a good idea to wait until a robot has been on the market for a while, so that real customers have a chance to test it and provide honest reviews - both good and bad. And if you notice a company that relies on the "beta tester" scam to market its products, consider their lack of integrity before giving them your money.